Choosing your store type
Tell shoppers what kind of store you are so they can discover you by type.
Your store type says what KIND of store you are — Surf Shop, Apothecary, Organic Grocer, Gift Shop, and so on. Shoppers use it to discover local stores by type, and it appears on your public store page. Set it at signup or anytime in Settings → Profile → Store type. Pick as many as genuinely fit.
Store types are grouped by department (Health & Wellness, Pet, Apparel & Accessories, Home & Gift, Sporting Goods & Outdoor) — the same departments your products are organized under.
💡 Three settings do different jobs, so they live separately:
- Store type — what kind of store you are (Surf Shop, Apothecary). Powers discovery.
- Specialties — trust and claim tags. A few General ones (Local, Woman-Owned, Zero-Waste) apply to any store; more options appear based on the store types you pick — e.g. Organic and Gluten-Free for Health & Wellness, or Repair & Rentals for Sporting Goods.
- Business type — your operating format (brick & mortar, farmers market, pop-up).
Related
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